NOTE: U.S. Citizens, GC and those authorized to work in the U.S (without Sponsorship) are encouraged to apply.

We are unable to Consider OPT or H1B Visa Candidates for this position.

 

Sr. Search Engine Marketing (SEM) Manager

 

Work Location: Cincinnati, OH - Candidates MUST be willing to relocate to Cincinnati, OH once COVID restrictions are lifted. Candidates must relocate at their own expense

 

Duration: 3+ Months (due to fiscal year end) but role will continue in 21/22.

 

MUST HAVES:
• Google
• Google analytics
• Excel
• Evidence of hands on SEM experience is Ad platforms
• Amazon Experience
• Google Ads Certification required

DESCRIPTION:
• New position requiring experience in paid search engine marketing
• Role will join eCommerce team which is focused on performance marketing and responsible for sales on .com and at our eRetailers.
• Will manage paid search campaigns across google/bing/e-retail (amazon, Walmart, Target, etc) and identify/execute optimization to drive sales successfully within KPIs
• Develop and implement Paid Search campaigns, strategies and initiatives in Search Engine Ad Platforms (Google, Bing) and across eRetail Search Platforms (Criteo, Walmart Media Group, Amazon Marketing Services, etc)
• Create and manage campaign plans, forecasting trends, budget planning, pacing and advanced optimization techniques
• Analyze key KPIs (sales, conversions, clicks, CTR, SOV, CPC, etc) to formulate insights and translate to actionable next steps to optimize performance.
• Conduct keyword research and develop keyword and content recommendations
• Evaluate diagnostic metrics to determine optimizations needed to improve performance including ad group and keyword adjustments, negatives, copy, landing page selection and copy, etc.
• Conduct Search query mining to optimize keywords and negatives to improve performance
• Setup/optimize search bid/campaign management in native tools as well as platforms such as Doubleclick, Marin, Kenshoo, etc
• Identify campaign expansion and testing opportunities to increase performance
• Problem solve issues related to search campaigns such as trafficking and tagging
• Provide advanced analysis and reporting on paid search campaigns
• Discover competitive gaps and provide recommendations to improve
• Monitor industry news, trends, and shifts to align with evolving Search Engine Marketing strategies
• Communicate with other marketing teams to align and improve over-arching digital strategy and work with web developers and marketing teams to properly implement search best practices

REQUIREMENTS:
• 5+ years of experience as Search Engine Marketing Manager or similar role
• Expertise across all search ad types including text ads, shopping ads, display ad, dynamic ads, etc
• Expertise with performance/conversion-based search KPI optimization for DTC websites
• Google Ads, Google Ads Editor, and Google Analytics expertise is essential
• Amazon Marketing Services expertise is essential particularly Amazon Search
• Criteo Ad platform experience

SKILLS:
• Must have strong analytics/insights capability (and with associated tools like Excel, Power BI, Knime, Google Data Studio, etc)
• Must have strong critical thinking and problem-solving skills
• Strong collaboration & communication/interpersonal skills essential
• Must be a self-starter taking proactive initiative to achieve objective
• Must have strong sense of ownership and pride in performance
• Must have advanced Proficiency with MS Office tools: word, ppt, and especially excel

EDUCATION:
• Bachelor’s Degree Ideally in IT related field but any degree ok if relevant industry experience.


Contact: Pradeep Kumar - 336 218 3338
Job Category: JN008