Digital Marketing Operations Manager
Location: Winston-Salem, NC (Hybrid: 3 days onsite / 2 days remote)
Compensation: $95,000-$115,000 base + 12% annual bonus

About the Opportunity
Our client is a highly successful, industry-leading manufacturing organization with a strong national footprint and a reputation for operational excellence, innovation, and sustained growth. As the company continues investing in the modernization of its digital marketing capabilities, they are seeking a Digital Marketing Operations Manager to help build structure, scalability, and operational excellence across the digital marketing function.  
This is a highly collaborative, hands-on role supporting digital execution across web, social, lead generation, content workflows, and customer engagement initiatives. The ideal candidate is organized, resourceful, and comfortable balancing strategic thinking with day-to-day execution.

Position Overview
The Digital Marketing Operations Manager will support the coordination and execution of digital marketing initiatives across multiple channels and platforms. This individual will help manage workflows, timelines, website operations, lead routing processes, agency coordination, and digital project execution.
This role is ideal for someone who enjoys working cross-functionally, improving processes, and operating in a fast-paced environment where they can help build and scale digital marketing operations over time.

Key Responsibilities:
Digital Marketing Operations & Project Coordination

• Serve as the central operational point of contact for digital marketing initiatives from intake through launch.
• Coordinate timelines, priorities, approvals, and deliverables across Marketing, Sales, Product, Customer Service, IT, and external agencies.
• Translate strategic initiatives into actionable execution plans and operational workflows.
• Maintain visibility into active projects and ensure initiatives move efficiently and on schedule.

Website & Digital Experience Management

• Oversee day-to-day coordination of website operations and digital customer touchpoints
• Coordinate content publishing, page updates, navigation changes, SEO enhancements, UX updates, and form changes
• Partner with internal stakeholders and agency/development teams to ensure accurate implementation and successful launches
• Perform hands-on QA testing and troubleshooting to ensure functionality, tracking accuracy, and user experience consistency

Lead Flow & Customer Journey Operations

• Support lead capture workflows, routing logic, source tracking, and marketing automation coordination
• Partner with Sales, Customer Service, and IT teams to ensure leads and inquiries are routed and handled properly
• Help improve customer journey workflows, digital touchpoints, and operational consistency across channels

Agency, Vendor & Workflow Management

• Manage day-to-day coordination with marketing agencies and external vendors
• Provide clear requirements, prioritization, feedback, and follow-up to ensure quality execution
• Review deliverables for accuracy, branding consistency, SEO standards, UX alignment, and tracking implementation
• Help establish scalable processes, operational standards, and workflow documentation

Marketing Technology & Reporting Support

• Support administration and coordination of marketing platforms including CMS tools, CRM systems, SEO tools, and social publishing platforms
• Coordinate platform updates, integrations, analytics tagging, and issue resolution with internal and external partners
• Maintain campaign tracking standards, source attribution governance, and reporting consistency
• Partner with analytics stakeholders to improve data quality and operational reporting

Process Improvement & AI Enablement

• Identify opportunities to improve marketing workflows, operational efficiency, and execution consistency
• Leverage AI tools to support content review, workflow optimization, QA processes, documentation, and operational scalability
• Contribute to the ongoing evolution and maturation of the digital marketing organization

Qualifications:
Required Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent professional experience)
• 5+ years of experience in digital marketing, marketing operations, digital project management, or related functions
• Hands-on experience supporting digital marketing execution across websites, CMS platforms, campaigns, content workflows, SEO, analytics tagging, and digital coordination
• Experience managing agencies, vendors, or external marketing partners
• Strong understanding of digital marketing workflows, lead routing processes, customer journeys, and execution dependencies
• Comfortable working directly within marketing platforms and digital tools when needed

Preferred Technical Exposure

• CMS and CRM platform experience
• Website operations and content publishing workflows
• SEO fundamentals and analytics tagging
• Marketing automation and campaign coordination tools
• AI tools supporting marketing operations and workflow efficiency

Why This Role?

• Opportunity to help build and operationalize a growing digital marketing function
• High visibility and direct partnership with digital marketing leadership
• Broad exposure across web, social, customer journey, analytics, content, and marketing operations
• Blend of strategy, execution, process improvement, and cross-functional collaboration
• Strong opportunity for long-term career growth as the marketing organization continues to expand
• Collaborative culture with significant investment in digital modernization and innovation