Brand Advocate Analyst

One of our top retail clients is hiring a Brand Advocate Analyst to support their Home Décor business and assist with key Kitchen & Bath digital initiatives. This role plays a critical part in improving the online shopping experience on Lowes.com while driving brand performance and hitting digital sales targets.

The Brand Advocate Analyst will support multiple brands within the Home Décor GMM and report directly to the Digital Category Optimization Manager – Vanities, within the Kitchen & Bath Division. The team environment includes other Brand Advocates and one Digital Category Analyst, offering strong cross-functional collaboration with merchants, suppliers, and digital partners in a fast-paced, high-impact setting.

Opportunity: Contract
Location: Mooresville, NC
Pay Rate: $30–$45/hour

Responsibilities:

• Serve as the primary point of contact for assigned brands related to online SKU presentation, assortment strategy, and brand performance.

• Partner with strategic suppliers and merchants to optimize brand-focused online customer experiences on Lowes.com.

• Analyze key performance indicators to identify opportunities to improve traffic, conversion, and overall online performance.

• Leverage customer reviews and Q&A insights to continuously enhance the customer experience for supported brands.

• Act as a subject matter expert for assigned brand assortments, promotions, inventory, and returns.

• Build and deliver presentations with suppliers and merchants to support strategic planning and evaluate execution results.

• Provide accurate reporting and actionable insights across digital channels, including content quality, product information, assortment gaps, and competitive opportunities.

• Improve conversion and basket size by leveraging data to drive cross-sell, up-sell, and bundling strategies.

• Create and manage project plans, aligning with merchandising and supplier partners to ensure timely execution.

Qualifications:

• Bachelor’s degree in Business, Marketing, Finance, Statistics, or a related field, or equivalent professional experience in lieu of a degree.

• 2+ years of experience in online or retail merchandising, digital marketing, vendor management, or related roles.

• Demonstrated ability to adapt to shifting priorities while managing multiple brands and vendor relationships.

• Strong business acumen with experience analyzing sales data and summarizing performance results for stakeholders.

• Proven coordination skills across suppliers, merchants, and cross-category digital partners in a fast-paced environment.

• Proficiency in Microsoft Excel and PowerPoint.
  
  Category Code: JN009, JN019, JN005
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