Marketing Analyst
Our client, a publicly traded designer, manufacturer, and distributor of interior and exterior doors for residential and commercial builders, has been going strong for almost 100 years. With 15,000 employees, the company produces over 100,000 doors a day, which it sells to around 8,000 customers in 60 countries. The organization has won several prestigious awards for its products. With stability and growth top of mind, it has completed a recent acquisition and is continuously expanding its North American Footprint. The organization offers exciting leadership opportunities and a competitive compensation and benefits package to its employees.
Opportunity: Contract
Location: HYBRID in Toledo, OH (T-Th on-site)
Compensation: $33/hour
Responsibilities:
- Develop and publish content including blog posts, articles, newsletters, communications materials, and social media posts, collaborating cross-functionally with marketing, product, internal communications, and external agencies.
- Create and manage content calendars to ensure consistent, timely, and relevant content delivery across all platforms.
- Contribute to social media and communications strategy, aligning activities with broader marketing and branding objectives to enhance the company’s public presence.
- Engage with customers, contractors, and partners through social media channels, collaborating with service, technical, and warranty teams to provide accurate, timely, and professional support.
- Track and analyze performance metrics using analytics tools, providing actionable reports and recommendations to optimize engagement and campaign effectiveness.
- Conduct A/B testing and implement new initiatives to continuously improve communication strategies and outcomes.
- Collaborate with channel managers to align outbound marketing tools and programs with key business initiatives, accelerating adoption and customer value.
- Support post-campaign analysis by gathering insights, preparing reports, and identifying optimization opportunities.
- Manage multiple projects end-to-end, including timelines, milestones, asset requirements, resource allocation, and deliverables.
Qualifications:
- BA in communications, advertising, public relations, business or related field. MBA optional.
- 3+ years’ experience managing social media platforms or communities for brands.
- 3+ years working in a corporate or agency environment, interacting with multiple levels of the organization.