Brand Advocate Analyst
CRG is partnered with a large American retail company with over 100 years of service in the search for a Brand Advocate Analyst to join their team. The ideal candidate will be a analytical, tech-savvy self-starter with a passion for marketing and a demonstrated ability to generate creative solutions!
Opportunity Type: Contract
Compensation: $25.00-$45.00/Hour (dependent on experience)
Schedule: FULLY REMOTE
Responsibilities:
- Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
- Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
- Act as the subject matter expert for the supported brand(s) assortment and strategy
- Primary point of contact for issues pertaining to online SKU presentation and brand performance
- Build presentations with suppliers and merchants to support strategic plans and analyze execution
- Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
- Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
- Create project plans and align with merchandising and supplier to drive execution
Qualifications:
- Bachelor’s degree in business, marketing, finance, statistics or related field
- 2-3 years e-commerce/digital/retail merchandising, digital marketing or vendor management
- Proven experience with major consumer brands and how to support/differentiate them in the digital space
- Experience utilizing Adobe Analytics, Tableau, PowerBI preferred
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