Marketing Coordinator

A CRG client in the Charlotte area is looking to fill a Senior Coordinator of CRM & Lifecycle Marketing role. This is a contract to hire position. This person is proficient in both the day-to-day strategy & execution for maintaining email, text Message, push notification, and sweepstakes marketing campaigns. This role will foster retention within the digital audience and work closely with the Digital Product Manager to ensure our goals and KPIs are met through a variety of tactics that these marketing channels can achieve.
This role oversees all of the lifecycle touchpoints on the second screen, which include Email, Text Message, Push Notifications, and Sweepstakes marketing campaigns that help retain the audience base and drive linear tune-in to our network.

As the strategic lead for all digital loyalty marketing touchpoints, this position is responsible for developing, executing, and optimizing multi-channel campaigns that drive audience acquisition, engagement, retention, and linear tune-in. This role owns the full lifecycle of user communications across Email, SMS, Push Notifications, and Sweepstakes, ensuring an integrated, data-informed approach to digital audience growth and loyalty.

This position works closely with the Digital Product Manager, in addition to collaborating with internal stakeholders across brands, analytics, and product, to drive KPIs and meet broader business objectives. This position brings a strong blend of tactical execution and strategic insight, consistently leveraging performance data and audience segmentation to personalize messaging, increase user lifetime value, and reduce churn for a multitude of brands.

Job Duties & Responsibilities

• Lead cross-platform growth initiatives by identifying and implementing new opt-in opportunities across owned websites, social media, and on-air campaigns.
• Develop and execute personalized lifecycle campaigns across email, SMS, push notifications, and sweepstakes, leveraging user segmentation and behavioral triggers to drive engagement and retention.
• Own and maintain a comprehensive marketing calendar to ensure seamless coordination and alignment across all lifecycle touchpoints.
• Manage relationships with third-party vendors such as Iterable and Kaleidoscope Promotions to build and maintain automated journeys and personalized experiences.
• Strategically plan, write, and execute email and text message campaigns, including A/B testing subject lines, send times, creative templates, and copy to optimize performance and meet engagement KPIs.