Associate Brand Manager

Summary:

A CRG client within the Food & Beverage industry is seeking an Associate Brand Manager to join their team! Our client is a leading brand within their niche, and has been around for decades! This company offers a tremendous culture, competitive pay, amazing benefits, and an opportunity to truly build a career.

 

Pay: $115,000 + 30-40% Bonus Target

Location: Knoxville, TN

Schedule: Monday-Friday 8am-5pm

Benefits: Awesome Benefits plan/package!

 

Responsibilities:

• Define and establish brand objectives—both strategic and financial—along with supporting strategies and actionable tactics.
• Oversee and contribute to the implementation of marketing initiatives, including the creation of consumer and trade communication materials, promotional activities, and packaging development.
• Generate and validate consumer and market insights using scanner data, household panel information, factory sales, competitive intelligence, and both primary and secondary research sources.
• Lead the development and introduction of brand line extensions.
• Manage and monitor the brand’s operating budget to ensure alignment with financial goals.
• Collaborate with external agencies to execute various elements of the brand plan, including public relations, packaging, advertising, consumer promotions, media planning, and point-of-sale communications.
• Effectively communicate tactical plans and executional updates to the Brand Team, Sales, and other internal stakeholders.
• Develop and produce sales support materials and communication tools to enhance retail execution.
• Present brand plans and implementation strategies to the Sales team to ensure alignment and execution consistency.
• Identify and analyze consumer insights to support the development of new products and line extension opportunities.
• Support the execution of consumer research initiatives, which may include advertising effectiveness, brand positioning, and awareness tracking studies.
• Assist in the planning and rollout of new product and line extension launches.

Qualifications:

• Bachelor's degree strongly preferred.
• 5-8 years of related experience.
• Exposure to IRI/Nielsen/Numerator syndicated data and Household Panel information.

Category Code: KN009