Senior Marketing Database Administrator
Information Technology
Information Technology
Remote Direct Hire Dec 19, 2024
Database Marketing Analytics Manager
Location: Remote
Pay: $95,000-$140,000
A CRG client in the Triad area is looking for a Senior Marketing Database Administrator. This company is growing and offers competitive benefits.
Responsibilities:
Location: Remote
Pay: $95,000-$140,000
A CRG client in the Triad area is looking for a Senior Marketing Database Administrator. This company is growing and offers competitive benefits.
Responsibilities:
- Serve as subject matter and strategic marketing resource on Database Marketing and as a point of contact for teams.
- Real-Time Data Analysis: Analyze customer segmentation data and marketing campaign reporting to uncover trends, patterns, opportunities, and insights to inform targeted marketing strategies.
- Make quick decisions based on data insights and critical thinking to optimize audience segmentation in marketing strategies in real-time campaign building and analysis.
- React swiftly to market changes and customer preferences to capitalize on emerging opportunities.
- Dynamic Audience Segmentation: Utilize dynamic audience segmentation techniques to segment customers on-the-fly based on real-time data and behavioral cues.
- Tailor specific customer segments to marketing messages and offers in a timely manner.
- Develop and execute audience segmentation strategies and build audience segments to enhance marketing communications and drive customer engagement.
- Database Acquisition and Retention: Lead database acquisition initiatives to expand customer reach and improve data quality.
- Monitor and report on key performance indicators related to database acquisition, retention, audience segmentation, health, and database management.
- Database Management: Implement data cleansing actions to maintain data accuracy, integrity, and compliance with regulations.
- Serve as a point of contact for database management, data cleansing vendors and relevant internal and external partners.
- Partner with Legal to ensure compliance with data privacy regulations according to policies and industry best practices.
- Agile Testing and Optimization: Implement agile testing methodologies to quickly test audience segmentation as part of marketing strategies, messages, and creative elements.
- Analyze real-time audience segmentation results and make rapid adjustments to optimize campaign performance in a fast-paced environment.
- Performance Tracking and Reporting: Continuously track and monitor the performance of audience segmentation of marketing campaigns in real time.
- Generate immediate reports on audience segmentation key performance indicators and campaign metrics to assess effectiveness and make data-drive decisions on the go.
- Bachelor’s degree in marketing, business, data science, statistics, or a related field.
- Eight years of field-related experience including database management, data analysis, and/or marketing analytics.
- Expertise in database management, segmentation techniques, and campaign optimization.
- Working knowledge of data cleansing processes, including best practices.
- Demonstrate strong analytical skills and proficiency in data analysis tools, including Excel, SQL, and/or data visualization software.
- Proficient in Tableau, Power BI, Coniq, and Campaigner and the ability to quickly learn new systems.
- Familiarity with data privacy regulations and compliance standards.
Category Code: JN008