Marketing Analyst

Opportunity: Direct-Hire
Location: REMOTE - East Coast based; Charlotte preferred.
Compensation: $70,000 + bonus

Overview
Our Transportation and Logistics client, with an annual revenue of nearly $80 million, has generated consistent growth through expansion, acquisition, and innovation. It currently has over 500 locations and is the largest intermodal equipment provider in the industry. Since 2014, CRG has placed over 180 employees within this organization, which is consistently rated high among its employees for having an excellent benefits package, collaborative work culture, and passion for giving back to the community.

Responsibilities:

• Analyze available data from MarTech systems and share insights with Commercial team
• Produce and audit the monthly Marketing KPI reports
• Undertake quantitative and qualitative research and information gathering (competitive, market conditions, customer segments, etc.)
• Assist with Customer Experience research and reporting for the broader organization (NPS, Customer Success surveys, Road Service surveys, etc.)
• Assist with broader market research analysis and reporting including macro-economic business indicators in support of the Finance team
• Manage the lead queue and top of the funnel activity in Salesforce.com
• Act as the point person for tactical data improvement efforts with other cross functional teams

Qualifications:

• Bachelor’s degree in marketing research/analytics required
• At least 3 years of relevant work experience in a B2B marketing research/analytics role required – experience in the Transportation industry strongly preferred but not required
• Exceptional analytical and strategic thinking abilities
• Ability to turn data and analysis into digestible business insights
• Familiarity Marketing Automation and Marketing Technology solutions preferred (Salesforce.com, Pardot, GA4, media monitoring tools, SEO tools, etc.)
• Self-starter with the ability to manage multiple projects simultaneously while maintaining close attention to detail

Category Code: JN008